Ethical coffee can mean different things depending on what matters most to the person buying it. For Wicked Kitty Coffee Co., the idea goes beyond the coffee itself by connecting every bag purchased with support for black cat and dog rescues. 

With a collection that includes everyday blends, flavored coffees, and sample packs, the brand gives coffee drinkers a simple way to make their regular purchases part of a larger mission. 

This article explores what makes that approach distinctive and how Wicked Kitty Coffee Co. puts its rescue mission directly into its coffee collection.